Snapchat is used 8 billion times daily. The app allows users to send pictures, video or texts that are deleted after viewing. Users can add filters, text and graphics, then add photos and videos to “My Story” where “snaps” can be viewed for 24 hours. “Memories” have recently been introduced where users can post past pictures to their story at any time.
Here are a couple of tips on utilizing Snapchat to promote your brand:
Teaser clips: This access makes users feel involved and like they’re receiving exclusive access.
Influencers: Using influencers can be instrumental for increasing your brand’s followers.