1. Brand Management: Brand and company reputation drive sales in today’s market, and PR professionals are in the perfect position to grasp and actualize that message.
2. Method Tracking: With today’s technology, monitoring of PR success is easier than ever. Analytics are used to monitor and react to the success of campaigns, events, social media and more so PR goals can often be directly tied to sales success.
3. Crisis Management: Too often PR doesn’t see the boardroom until a crisis. As internal communicators, we have the tools to identify and solve emerging problems before they can become a crisis.
– Natalie Ghidotti, Ghidotti Communications