We’ve all heard the famous Robert Frost poem “The Road Not Taken.” Taking the road less traveled applies to life in a lot of ways – including your business. Even when it comes to executing tactics, intentions matter.
For example, say your company has the resources to provide free physicals to students. But you have a connection to a school where many students have insurance – does choosing that school satisfy the intention of offering free care to those that need it?
Putting intentions at the forefront of your campaigns ensures that you’re not just checking a box, but creating positive outcomes.