Home Business Why Intention Matters

Why Intention Matters


We’ve all heard the famous Robert Frost poem “The Road Not Taken.” Taking the road less traveled applies to life in a lot of ways – including your business. Even when it comes to executing tactics, intentions matter.

For example, say your company has the resources to provide free physicals to students. But you have a connection to a school where many students have insurance – does choosing that school satisfy the intention of offering free care to those that need it?

Putting intentions at the forefront of your campaigns ensures that you’re not just checking a box, but creating positive outcomes.

Natalie Ghidotti, Ghidotti Communications

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Arkansas 100