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Maximizing the Long-Term Value of Influencer Marketing


Influencer marketing is exploding, but many might wonder about its long-term value. Can that blog post, tweet or Instagram actually translate into sales? The answer is yes.

Find the right content creators for your brand. Influencer marketing is about meeting your audience where they are.

Engage with your target audience. People follow influencers because they are interested in the content these individuals share. Studies show that word-of-mouth marketing returns 11 times greater ROI than traditional advertising efforts. That’s because people ignore ads, but they don’t ignore posts, mentions and blogs by influencers they are already engaged with.

Check out Stephanie McCratic’s full featured Forbes piece on influencer marketing here.

Stephanie McCratic, Acorn: The Influence Company

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