Acquisition + Retention = Product Adoption

What’s product adoption? It’s the successful retention of onboarded users, a framework even large enterprises can use.

“Increasing customer retention rates by as little as 5 percent typically can lead profit increases ranging from 25 percent to 95 percent,” a post from Bain & Co tells us.

The important thing to remember is adoption is an after effect of user delight. And user delight comes from an amazing product experience.

The product adoption process provides a strategic roadmap for engaging users. In other words, it’s lifecycle marketing for digital products. Determine how you’ll engage your users based on their lifecycle stage.

– Seth Waite, RevUnit