Snapchat, Instagram and Influencers: How to Know What’s Best for Your Brand

In the ever-changing digital world, it’s hard to know which platforms you should use to elevate your brand.

Brands should select the desired platform based on the organization’s goals. Snapchat’s unique advantage over Instagram’s “Stories?” Its customizable features: stickers, event filters and more. Want high viewership? Try Instagram. Looking for unique tools to create individualized content? Snapchat is your best bet.

Influencer marketing has gone from creative tactic to necessity. People follow influencers because they are interested in the content these individuals create. People ignore ads, but won’t ignore influencers they willingly engage with. Read more on PR Tactics.

– Natalie Ghidotti, Ghidotti Communications