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Should You Take a Stand On Social Issues?

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Corporate social responsibility remains a priority for many businesses, and research has shown that employees want the corporate entities they work for to take a stand on societal issues.

Recent research from Povaddo suggests that 57% of surveyed employees feel corporate America needs to play a more active role in social issues. A majority (62%) would also be more likely to recommend the company as a place to work if its CEO makes a real effort to make a difference.

The other 43% feel that Corporate America needs to strictly confine its activities to being financially prosperous and providing employment.

Chuck Norman, APR, The North Carolina 100

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