Meet Sandra McGrew, Director of Content Marketing (Video by Cranford Co.)
Content is king, and in a fast-paced digital world, content marketing isn’t the future — it’s now.
Understanding the importance of this tactic is paramount, and it’s one of the reasons that we have launched a new Content Marketing Division within our company. All brands want a dynamic relationship with their customers and content marketing allows for just that — it provides something of value in an engaging and consistent way.
Quality content delivered on a regular basis makes your brand an authority, builds trust and boosts SEO. Most importantly, it allows you to build your audience in a fragmented world.
– Natalie Ghidotti, Ghidotti Communications