Unlike the 238 cities that went for the second Amazon headquarters bid, Little Rock said “no, thanks.” The “Love, Little Rock” campaign started with an ad in the Washington Post, included a full website, press conference, social media event, local celebrity-endorsed video and ended with flying a banner over downtown Seattle. It garnered national attention and both local adoration and critique.
Jay Chesshir, president and CEO of the Little Rock Regional Chamber, sat down with Host Natalie Ghidotti to discuss all things Love, Little Rock from its inception to its reactions and continued projection. It’s all in this episode.
— Maeghen Carter, Ghidotti Communications