Where does PR fit into lead generation

Everywhere. Public relations has the power to impact all levels of the sales funnel from brand awareness and content marketing to closing the deal. One of the many ways PR has the power to influence the conversion funnel is through strategic thought leadership content.

Demonstrate you’re an expert in your space. PR can ensure the right content is distributed through the correct media channels, which provides instant credibility as a third party showcases your expertise.

Also, when the right audience is reached through meaningful content, there’s more of an opportunity for the consumer to act and lead to a conversion.

– Natalie Ghidotti, Ghidotti Communications