The digital landscape is already a place where marketing disruption is a constant occurrence. One thing we’re hearing a lot about right now is the disruption of artificial intelligence (AI). And it’s probably good for content marketers. Nearly 40 percent of marketers report they’re adopting AI into their overall strategies, and most say they think AI will bolster their tactics.
Machine learning and intelligent systems can provide real-time decisions, which lead to streamlined processes and efficient data collection, allowing marketers to glean important information and insights to determine user intent. This helps them understand who to target and where.
– Sandra McGrew, Ghidotti Communications