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A focused strategy is key


This may seem like an obvious thing: Have a solid strategy in place when deploying a content marketing strategy. However, it’s been reported that one in five companies do business without a solid marketing strategy for their content.

Clear goals are paramount to the success of any digital campaign. To maximize conversion and reach the right audience, take the time to do a social media audit before the launch of a new campaign. While a campaign is running, ensure the right analytic tools are set up to capture important data that will help measure wins and also guide future strategies.

– Sandra McGrew, Ghidotti Communications

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