Not only is augmented reality now mainstream, but it has been shown to capture people’s attention for over 85 seconds, increase interaction rates by 20 percent and improve click-through rates to purchase by 33 percent.
Brands are taking notice and implementing AR interaction opportunities. But, developing AR for the sake of having it is shortsighted. Instead, brands should think of ways to add value. For example, imagine buyers walking down a grocery aisle and seeing only foods that fit certain dietary restrictions.
It is time for brands to figure out how to leverage technology in a more meaningful way.