What is thought leadership and when should you use it?

Thought leaders are the go-to people in their respective industries. Their opinions are trusted and valued.

The reason we’re hearing more about the importance of thought leadership? It’s because the human element is a key piece of authenticity in a noisy digital world. We often talk about B2B and B2C in marketing, but now we’re learning that H2H, or human to human, is just as, if not more, valuable.

Thought leaders publish consistent, high-quality content that isn’t overly promotional but provides valuable insights into a topic. Take the time to share meaningful content, and you’ll reap the rewards.

– Natalie Ghidotti, Ghidotti