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What makes a story newsworthy?

by The 100 Companies

In this video, I tackle a fundamental question for association communicators: What makes something newsworthy? We’re often tasked with promoting stories that may not inherently grab headlines. Here’s a breakdown of the critical elements that can transform your association’s updates into compelling news:

Timeliness is crucial.

Relevance. Assess whether your content matters to your audience.

The more significant the impact, the more newsworthy.

Offer a unique perspective.

I also get into what interests a trade publication versus what resonates on a national scale. It’s essential to tailor your approach based on the scope and reach of the news you’re sharing.

Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100

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