Public Relations

In this episode of Association Insights, I’m diving deep into the essentials of writing a pitch that truly resonates with …

Today, and throughout Women’s History Month, we celebrate women by shining a spotlight on inspirational leaders:• Rea Ann Silva (Beautyblender) …

Toxic positivity refers to the expectation for all employees in a particular workplace to maintain a positive attitude at all …

The CEO is the chief communicator, the face of the company and the brand leader.

When news hit that Roe v.Wade was overturned, our PR firm took action.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about …

Effective leadership is under a microscope, now more than ever.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so …

As any business owner will tell you, making difficult decisions is part of the job. At Ghidotti, we recently made …

One thing our company is laser-focused on right now is streamlining processes. In the agency world, establishing a workflow process …

We’ve all heard the famous saying, “it’s not what you know, it’s who you know.” While the accuracy of that …

Serving the community is a fulfilling task, but it can be difficult to fit into a busy work schedule. That …

Thought leaders are the go-to people in their respective industries. Their opinions are trusted and valued.

Strategic thinking is often easier said than done. With so much to do in the present, it can be hard …

When done effectively, thought leadership can transform your brand. It doesn’t happen overnight, but here are three things to guide …

People come and go in every industry, and our agency is no stranger to change. However, the risk of employee …

As the owner of a women-led public relations and content marketing firm, this is one of my favorite issues of …

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, …

Our agency just returned from an annual retreat where we discussed goals, the future and each other. This year, we …

It’s a word many of us use when we describe our days: busy. But how much work is actually accomplished …

No matter what industry you’re in, there are always company leaders to drive the entire business. Investing in these leaders …

Continuing education is beneficial for companies and employees. It’s something our agency encourages throughout the year, whether it’s through conferences, …

Successful client relationships are built on many factors, but one often overlooked token of appreciation is to send a holiday …

More and more, we hear about cybersecurity breaches where data is accessed by hackers. The most recent in the news …

A great brainstorming session can fire up any team. But a lot of them can be real duds. Here are …

Feeling unmotivated and burned out? It happens to the best of us. With fall here and the days growing shorter, …

We’ve been talking about employee engagement and how to improve it. But, how do you know if your efforts are …

In our last issue, I focused on how employee recognition can help improve employee engagement. Today, I want to talk …

In the last issue, I wrote about employee engagement and what we can do to improve it. Now, let’s focus …

I’m a member of a really great group called Vistage, the world’s leading organization that helps CEOs drive better business …