Digital

With COVID-19 creating the need for virtual workforces and consumer shopping becoming increasingly mobile, it is essential to have an SEO strategy.

Despite the evident benefit that one can shop from the comfort of their own home, it is also a safer option in the current situation.

Each day, more than 500 websites are built using WordPress, while 60 to 80 are built on platforms such as Squarespace and Shopify.

A birthday celebration in quarantine isn’t anyone’s idea of a perfect celebration but it might actually be the best party you have.

HBO Max is here. Launched on May 27, during a global pandemic no less, it blends HBO’s original programming with a huge catalog of movies and TV shows.

Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool.

Certainly, digital marketing campaigns take time, effort and patience. However, there are three things you can do right away to help bolster your online presence.

Streaming services have kept us entertained while social distancing, with an abundance of content showcasing STEM culture.

Technology is evolving at such a rapid pace that annual predictions of trends tend to be inaccurate before they even go live.

Over 90% of texts are read within three minutes of being received. There are few communications mediums that can claim the same effectiveness.

With most people staying at home, streaming services are responding by making content easier to access than ever before. Several platforms are now offering extended, no-cost trials with discounted subscriptions.

It’s amazing how well the human mind can adapt in the face of tragedy and rapid change. Creativity has been alive and well in the midst of the pandemic, as demonstrated by these super-cool inventions.

One of the most challenging things to figure out when it comes to forming a social media plan is how often to post. However, the answer isn’t cut and dry; there are a number of factors to consider before ultimately deciding on a schedule.

If you could launch one content stream in 2019 given your limited time, resources and ideas, opt for a YouTube channel over a written blog. Video offers a chance to see and hear the benefits of a product or service, allows viewers to multitask while learning and is innately shareable.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

You need to be doing digital marketing to support your business, and there is more to it than posting on Facebook. When hiring a professional, ask these questions to ensure you are getting someone who knows what they’re doing:

Occasionally making yourself inaccessible is essential to boosting focus. A survey found that always being reachable – checking emails during off days, scrolling through social media, responding to texts 24/7 – is associated with higher stress levels. This is known as “continuous partial attention,” a state of alertness largely driven by FOMO.

Parents across America continue to worry about the apps their children and teens download. Here are two apps that can give parents peace of mind.

After suffering from hearing loss, Gregory Scott became anxious when meeting with clients in public places throughout New York City. Not knowing if he could hear clients at bars or restaurants worried him.

Perhaps nothing has made friends – potential customers, users and consumers – more accessible to small business owners and entrepreneurs than Facebook. In fact, more than six in 10 Arkansas small business owners described Facebook as “important” to running their businesses.

As we approach the heaviest shopping period of the year, retailers should be thinking about leveraging their in-store experiences to encourage shopper sharing on social media.

Not only is augmented reality now mainstream, but it has been shown to capture people’s attention for over 85 seconds, increase interaction rates by 20 percent and improve click-through rates to purchase by 33 percent.

Digital screen use may be causing negative effects on reading comprehension, attention, memory and cognitive capabilities. When screen reading, the habit is to skim, thereby reducing the time allocated to get the general gist of the content.

Hey, all you copywriters, there’s a new benchmark for speed – 20,000 lines a second.

The devices that we use are not literally listening in on our conversations. However, the services we use regularly are collecting data about our online behaviors and cross-referencing this with other data that exists about us.

Job seekers are enticed by work-from-home options according to research from staffing firm Robert Half. More than three quarters of surveyed professionals (77 percent) said they are more likely to accept a job offer if there is an option for telecommuting. Those in San Francisco and Los Angeles are most likely to seek this perk, citing long commute times.

Influencers can increase purchase intent by 5.2x. A single positive recommendation from an influencer can trump your most engaging post.

A new joint tech initiative called the Data Transfer Project was announced by Google, Facebook, Microsoft and Twitter. Google’s blog post detailing the project explains that the primary goal is to “transfer data directly from one service to another, without needing to download and re-upload it.”

If you’re someone who loathes carrying paper, Genius Scan is the app for you. It offers the capability to take a photo of a document (saving it as a PDF), which can be exported to email or uploaded to a storage platform.

Many businesses have come to rely on Facebook advertising to drive awareness and sales as almost everyone is on Facebook, the targeting is precise and the cost is affordable.