If you could launch one content stream in 2019 given your limited time, resources and ideas, opt for a YouTube channel over a written blog. Video offers a chance to see and hear the benefits of a product or service, allows viewers to multitask while learning and is innately shareable.
When text and video are presented on the same page, 72% of people choose the video. On top of that, 53% of consumers engage with a brand after viewing a video on social media, with 20% visiting brands’ websites.
The best ROI on social media in 2019 lies with video.
– Emily Reeves Dean, Cranford Co.