One of the most challenging things to figure out when it comes to forming a social media plan is how often to post. However, the answer isn’t cut and dry; there are a number of factors to consider before ultimately deciding on a schedule.
Your goals, the networks you use and the capabilities of your team can all help determine how often you should post on social media.
The important thing to remember is that the number of necessary posts is different for everyone. The best way to figure it out is make a plan, stick to it and assess.
– Zach Parker, Ghidotti