Lost Forty Brewing is iconic for its craft beer and unique branding concepts. Amber Brewer, brand manager at Yellow Rocket Concepts, discusses her design for the new ‘Look-See’ Hefeweizen cans.
“The open eye in the center represents this sense of reawakening from a long winter’s nap and taking in the world anew – and the natural state around you,” Brewer said. “I included wings as representation of exploration. Spring and summer is a time of getting out, getting lost in adventure and travel. Arranging these wings into a star shape alludes to the northern star, the original way-finding symbol.”
– Maeghen Carter, Ghidotti Communications