What Inspired Lost Forty’s New Can Design?

Lost Forty Brewing is iconic for its craft beer and unique branding concepts. Amber Brewer, brand manager at Yellow Rocket Concepts, discusses her design for the new ‘Look-See’ Hefeweizen cans.

“The open eye in the center represents this sense of reawakening from a long winter’s nap and taking in the world anew – and the natural state around you,” Brewer said. “I included wings as representation of exploration. Spring and summer is a time of getting out, getting lost in adventure and travel. Arranging these wings into a star shape alludes to the northern star, the original way-finding symbol.”

– Maeghen Carter, Ghidotti Communications