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Let’s get back to basics

Michael Iseman

Building something that nobody wants is the number one reason businesses fail, so start with a problem worth solving.

It’s easy to get distracted as you’re starting a business or introducing a new product. Whether it’s filing your legal entity or pulling together your Kickstarter campaign, everything comes second to creating real value for your customers. Talk to them to make sure your idea is worth pursuing in the first place. This isn’t just applicable to the startup phase. Keep this principle in mind as the business scales to ensure you never lose sight of why customers choose your solution.

– Michael Iseman, Startup Junkie

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