Business

Everywhere. Public relations has the power to impact all levels of the sales funnel from brand awareness and content marketing to closing the deal. One of the many ways PR has the power to influence the conversion funnel is through strategic thought leadership content.

It’s no secret that video is key to your overall content marketing strategy and success. According to a new study by Likeable, video continues to outperform other content on Facebook by “a statistically significant margin.”

The Greater Bentonville Area Chamber of Commerce is launching programming to attract entrepreneurs and enhance its thriving network of innovation. These efforts are funded by a Walton Family Foundation grant from Steuart Walton and Tom Walton and will focus on attraction, retention and development of businesses and talent to complement existing companies. The goal is to position the Bentonville area to compete for emerging industries.

Running a business comes naturally to me, but managing a staff is still a challenge. It’s review time in our office and after 22 years, there is no magic formula to lead and motivate. Here are five tips to help those of you like me.

In today’s competitive workforce, it’s important to create an appealing work environment for prospective and current employees. Before making the decision of whether or not to apply for, accept or leave a job, individuals consider job perks like benefits, hours, wages and culture. This is especially important to young professionals and millennials.

Ah, the elusive work-life balance. Now that technology has made us accessible 24/7, business leaders are often asking themselves, “Can we really have it all?”

Dr. Chris Jones is no stranger to innovation. With graduate degrees in nuclear engineering and urban planning, Jones brings more than 20 years of leadership and experience in community development, energy and infrastructure to the Arkansas Regional Innovation Hub.

Nope, social media isn’t eroding the effectiveness of email marketing – poor strategy is. Here’s where email marketing goes wrong: too many emails, not enough quality content and lack of relevant information about the audience.

PR practitioners are from Venus, media are from Mars? Sometimes it seems that way, especially in this digital age. It’s important that media relations folks build a bond with key members of the media.

As a recent graduate about to enter the world of professional responsibility, you’ve spent the last four years attaining the knowledge and the technical “know-how” to land a good job. What schools often fail to tell you, is that your own emotional intelligence (EQ) — how well you create and manage effective relationships with others — is often the most important factor in both job success and personal happiness.

Forming audit committees is becoming more common in the nonprofit sector, offering an unbiased outlet to monitor an organization’s finances. Here are three things to consider when building an audit committee:

In Sam Parker’s book, “Lead Simply,” he talks about a three-step leadership framework that helps leaders connect with the people they lead and create a stronger team.

Like the human resources department, PR is frequently viewed as a cost center rather than a revenue generator. Because of this perception, it’s important to prove value to the C-suite.

It’s no secret that visual content works, and there’s a reason infographics are so in-demand right now. It’s a noisy digital world, and the amount of content we consume daily grows by the second. Well-written content still remains a high priority, but images are becoming increasingly important in capturing your audience’s attention.

Universities around the world are offering their courses online for free or partially free. Over the past five years, almost 800 universities have created more than 8,000 of these massive open online courses (MOOCs). Universities with offerings include Stanford, Duke, Rice and Harvard, to name a few.

Women’s designer boutique, Beige, is moving from its downtown location near the River Market to the previous location of Bologna Joe’s at 5915 Kavanaugh Blvd.

The authoritative management style is fading. These days, many jobs involve knowledge work, where an employee’s main contribution is subject matter expertise. Consequently, a manager’s role is evolving into more of a “team leader” or “motivational coach.”

Professional networking is necessary for individuals and small businesses to get a foot in the door. In-person networking is effective for making connections. Nearly 100% of people surveyed by HubSpot said face-to-face meetings are essential for long-term business relationships.

It’s easy to get caught up in day-to-day inefficiencies as you run to various meetings and constantly check email awaiting the next rabbit hole adventure. Seize control of your day and deploy these tactics to become highly productive.

To succeed in today’s world, every CEO needs a political antenna. According to a recent Global Strategy Group report, Americans believe “corporations should take action to address important issues facing society (81%) and have a responsibility to do so (77%).”

Ace Glass Construction Corp. invests nearly $4 million into its new facility.

Great content marketing is a blend of well-thought-out, creative content and data.

Start with yourself, duplicate yourself, check yourself. Create a great company culture by figuring out what is truly important to you and your team.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

Should a “mental health day” count as a paid sick day? Last year, a viral tweet from a CEO showing support for taking mental health days put this topic in the spotlight.

In the public relations industry, the pitch is key in receiving coverage for a client. Relationships with reporters and editors play a paramount role in securing media attention but more importantly, one must understand the reporter’s audience.

“We want to compete.” This is the mission of Go Forward Pine Bluff (GFPB) CEO Ryan Watley.

The evolving digital landscape is causing business schools across the country to establish new MBA models. The University of Arkansas at Little Rock launched a Weekend MBA program, which consists of online courses and meets one Saturday a month in class.

When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

Social media “stories” are immersive mobile media experiences that are tappable, swipeable, rich content videos and images with text and graphic overlays delivered in quick bursts. Snapchat started it. Instagram copied it (and stole many of Snapchat’s users) and then Facebook implemented it.