Business

People come and go in every industry, and our agency is no stranger to change. However, the risk of employee turnover will never change what we look for in a potential team member.

Startup Grind is a monthly fireside chat presented by the Conductor, in partnership with Google for Entrepreneurs, each month in Conway. The Conductor is a public-private partnership driving innovation that serves entrepreneurs and small businesses with one-on-one consulting, networking opportunities and exposure to angel investors.

Downtown Little Rock has an exciting 2019 ahead. We at Downtown Little Rock Partnership are ready to contribute to that excitement with a great slate of events that ensures every resident, worker and visitor has something unique to do throughout the whole year. Here is a rundown of just a few things we have planned:

As the former Chairman and CEO of Acxiom Corporation and current Chairman and CEO of First Orion, Charles D. Morgan shares a lifetime of knowledge in his latest book, “Now What? The Biography of a (Finally) Successful Startup.”

Whether it’s a company presentation or a Sunday prayer, speaking to a crowd can be terrifying. Here are four helpful tools:

After suffering from hearing loss, Gregory Scott became anxious when meeting with clients in public places throughout New York City. Not knowing if he could hear clients at bars or restaurants worried him.

As the owner of a women-led public relations and content marketing firm, this is one of my favorite issues of The Arkansas 100. It’s March, and we are celebrating Women’s History Month. In this special issue, we reflect on women from across the state who are leading the charge in communities, businesses, nonprofits and sports.

For many people, saving for the future is a challenging and sometimes impossible task. For Sarah Catherine Gutierrez, it is a passion. After witnessing the lives that were affected by the financial crisis of 2008, she founded Aptus Financial, with the goal of providing transparent, objective and non-conflicting advice.

Small business drives the Arkansas economy, and the purpose of the Minority and Women-Owned Business Enterprise division is to help start and grow small businesses owned by minorities and women. Division experts act as facilitators for professional services and as counsel for new and existing companies.

As nonprofit and association executives become more intentional about recruiting board members and volunteers from underrepresented groups, the tendency arises to “count bodies” as evidence of an organization’s commitment to diversity.

Thought leadership today speaks to how the realm of public relations and marketing is responding to changing consumer trends; however, it is not a new concept. Fundamentally, thought leadership is about being customer-centric and addressing market and industry challenges.

It’s Girl Scout Cookie season, and even though Girl Scouts are much more than cookies – and crafts and campfires –everyone wants to talk cookies, so let’s talk cookies.

This week marked the beginning of state high school basketball tournaments. For Marked Tree High School coach Barbara Wilburn, it meant the opportunity to chase an elusive second title. However, Wilburn isn’t leading the Lady Indians; she’s in her 19th season as head coach of the senior boys team.

It took more than great tasting ice cream for Sally Mengel to turn Loblolly Creamery into what it is today. Mengel and her mom, co-owner Laura Frankenstein, see their team as a family, with each individual working to give Little Rock its go-to ice cream shop.

As a young business owner and McDonald’s franchisee, I know how important it is to encourage those around us to reach their full potential.

Germany’s Chancellor Angela Merkel earned the No.1 spot (for the eighth year) on Forbes’ 15th annual World’s 100 Most Powerful Women list for 2018, followed by the United Kingdom’s Prime Minister Theresa May. Christine Lagarde, the International Monetary Fund’s managing director, is third. The highest-ranked American is General Motors Chief Executive Officer Mary Barra (fourth).

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

Our agency just returned from an annual retreat where we discussed goals, the future and each other. This year, we took time to articulate our core values as a public relations and content strategy firm. Our values define our culture and set the tone for not only our team but also our clients.

Valentine’s Day is a time when romance fills the air, as couples shower each other with love and attention. For those who are struggling to regain that spark in their relationship, there’s Dr. Chelsea Wakefield.

Perhaps nothing has made friends – potential customers, users and consumers – more accessible to small business owners and entrepreneurs than Facebook. In fact, more than six in 10 Arkansas small business owners described Facebook as “important” to running their businesses.

It seems that nearly everyone is pursuing a side hustle these days. It’s almost impossible to get on social media without seeing a friend pushing a product or service.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

It’s a word many of us use when we describe our days: busy. But how much work is actually accomplished on those super busy days? One of the things we’ve been discussing as a company is the importance of carving out time during the day to focus.

For Nate Coulter, executive director of the Central Arkansas Library System, a library is more than a room full of books.

Brands know that video is an important part of a successful marketing campaign. In 2020, 80 percent of all digital traffic will be video. This isn’t surprising given the dynamic nature of videos as a storytelling and educational tool.

As gluten-free options have become more prevalent, a local restaurant was recently recognized for its menu. Little Rock’s Dempsey Bakery, a mainstay among downtown eateries since 2011, was named the No. 6 gluten-free restaurant in the country by renowned gluten-free site Me & Gfree.

UCA’s largest donation in school history represented more than just a major gift; it was a commitment to the future of visual and performing arts. The $20 million donation from the Windgate Foundation will be used for the construction of music and theater performance areas as well as 44,000 square feet of art space.

“Foodstagramming” is a mealtime ritual. Are you encouraging this practice? Generating social media content is a challenge, but when a guest shares a photo of your food, they do the work for you. Not only will you get content to re-share, that guest is sharing it to an audience you might not have reached otherwise.