Business

Certainly, digital marketing campaigns take time, effort and patience. However, there are three things you can do right away to help bolster your online presence.

Streaming services have kept us entertained while social distancing, with an abundance of content showcasing STEM culture.

Employers can require employees to wear a face mask at work. If your business is going to require it, you should provide the masks or pay for them.

Over 90% of texts are read within three minutes of being received. There are few communications mediums that can claim the same effectiveness.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so risks irreparable reputational damage.

In a recent survey from ApartmentGuide.com, renters expressed concerns beyond simply the ability to pay their rent.

For years, we have been told that we should have three months of salary in our personal bank accounts in case we are laid off.

It’s amazing how well the human mind can adapt in the face of tragedy and rapid change. Creativity has been alive and well in the midst of the pandemic, as demonstrated by these super-cool inventions.

Social distancing and stay-at-home orders won’t last forever. But when the dust settles after COVID-19 peaks, businesses might be looking at a new normal. 

Well, none of us have been on this road before.There may be a roadmap, though.

As public relations professionals, we know the first phase in responding during a crisis is to stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

As many of us shelter in place, essential workers are still out on the job. The U.S. government designates critical infrastructure industries to keep operating during a crisis.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit. The good news is there are some easy ways to support your favorite store or restaurant while you stay at home. 

Corporations are stepping up during COVID-19 to provide free online resources and benefits for those who may be financially struggling and to help keep families in touch.

It’s great news that our furry family members don’t seem to be susceptible to the virus. But, there are still things we need to do to take care of them, whether we’re sheltering in place or practicing social distancing.

In order to help flatten the curve of COVID-19, many employers are encouraging employees to work from home.

It’s no doubt epidemiologists are the go-to experts as the world tries to contain COVID-19, but that doesn’t mean that engineers are sitting this one out.

The coronavirus is keeping many employees inside their homes as companies do their part to help slow the spread of the virus.

Six years ago this month, the first issue of The 100 landed in readers’ inboxes, delivering concise insights into business, history, travel – even public policy.

Anyone who is plugged into the Little Rock startup scene knows that it’s a great place to be for entrepreneurs.

Good leaders know that they can’t fix someone or change a culture with a single conversation any more than they can make a business an instant, overnight success.

October is Global Diversity Awareness Month, which aims to promote the understanding of differing cultural perspectives.

The wisest guy I know often schedules walking meetings at work.

If you’re looking to improve communication between leadership and employees, it is important to remember that providing feedback should happen more often than during an annual review.

“Twenty years ago, there were only five cars on this street — and they belonged to store owners,” said Bubba…

Opened in 1945 when there were not many other African-American-owned businesses in Indianola, Club Ebony has succeeded through three owners…

When the Grammy board searched for the most appropriate location to build its first museum outside L.A., they could have…

Now is the time to think about 2019.

As any business owner will tell you, making difficult decisions is part of the job. At Ghidotti, we recently made the hard decision to step down as producer of The Arkansas 100.

When you hear Heather Nelson talk about solar energy, it’s easy to feel her enthusiasm and passion for the subject.