Business

The design of your website – down to the font, color and image quality on each page – can make or break your business.

Effective leadership is under a microscope, now more than ever.

If you’re over 45 and you don’t have an under 30-year-old mentor — not mentee, but mentor —you’re going to miss fundamental shifts in thinking.

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

Chances are you’ve seen the signs in stores or drive-thrus recently that request using exact change, credit or debit cards for payment.

While many some big companies had enough backup funds to survive the crisis, the majority had to rely on their intuition and innovation to make it through.

With COVID-19 creating the need for virtual workforces and consumer shopping becoming increasingly mobile, it is essential to have an SEO strategy.

Sean Castrina breaks down five effective ways to keep yourself motivated, with key tips on how to maximize your productivity.

It’s campaign season and many of our loyal readers are involved in the political and policy process, which makes Mattel’s recent unveil of Barbie’s Campaign Team 2020 a timely respite from the serious issues of the day.

Each day, more than 500 websites are built using WordPress, while 60 to 80 are built on platforms such as Squarespace and Shopify.

Did you know managing socially distant pedestrian flow is more than just arrows taped to the floor?

With COVID-19 numbers rising, Delta Air Lines has announced its plan to continue capping available seating on planes at 60% and blocking middle seats through Sept. 30.

No one could have predicted the timing or severity of the COVID-19 pandemic, but experts long foretold a pandemic would occur at some point.

Engineers and scientists make lives better every day.

Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool.

Certainly, digital marketing campaigns take time, effort and patience. However, there are three things you can do right away to help bolster your online presence.

Streaming services have kept us entertained while social distancing, with an abundance of content showcasing STEM culture.

Employers can require employees to wear a face mask at work. If your business is going to require it, you should provide the masks or pay for them.

Over 90% of texts are read within three minutes of being received. There are few communications mediums that can claim the same effectiveness.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so risks irreparable reputational damage.

In a recent survey from ApartmentGuide.com, renters expressed concerns beyond simply the ability to pay their rent.

For years, we have been told that we should have three months of salary in our personal bank accounts in case we are laid off.

It’s amazing how well the human mind can adapt in the face of tragedy and rapid change. Creativity has been alive and well in the midst of the pandemic, as demonstrated by these super-cool inventions.

Social distancing and stay-at-home orders won’t last forever. But when the dust settles after COVID-19 peaks, businesses might be looking at a new normal. 

Well, none of us have been on this road before.There may be a roadmap, though.

As public relations professionals, we know the first phase in responding during a crisis is to stop the bleeding. Now, it’s time to win hearts and minds by sharing your authentic story. But how do you do that?

As many of us shelter in place, essential workers are still out on the job. The U.S. government designates critical infrastructure industries to keep operating during a crisis.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit. The good news is there are some easy ways to support your favorite store or restaurant while you stay at home. 

Corporations are stepping up during COVID-19 to provide free online resources and benefits for those who may be financially struggling and to help keep families in touch.

It’s great news that our furry family members don’t seem to be susceptible to the virus. But, there are still things we need to do to take care of them, whether we’re sheltering in place or practicing social distancing.