“Thought leadership” was once thought of as nothing more than the latest buzzword. But now, with content and social sharing becoming so prevalent – and a mandate for most brands – educating and guiding your followers is super important.
So, how do you become a thought leader in your industry? Two words: Stop. Selling. Consumers, whether they’re B2B or B2C, are far more savvy than they used to be, and they can smell a disingenuous message a mile away.
Using social media to build your brand isn’t an option; it’s a requirement. Formulate a powerful brand voice, and, above all, be authentic.
– Chris Keene, Ghidotti Communications