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American Express started Small Business Saturday, the day after Black Friday on Thanksgiving weekend in 2010. As awareness has grown, over $120 billion has been spent at local businesses on SBS over the past 10 years.
Putting your business on the SBS site is simple. First, submit your business’s Employer Identification Number (EIN) through American Express’s merchant profile page to verify your business. From there, you’ll confirm your shop’s location on the map. This video takes you through the easy process.
Increasing awareness and enhancing retail and online sales through the free registration can help your small business boom this year.