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Well, none of us have been on this road before. There may be a roadmap, though.
A MarketingWeek article addresses how the paradox of recessionary times can be fertile grounds to grow a brand’s market share, if prepared to think long-term. Considered a masterwork, “Marketing in the American Economy” by Roland Vaile followed 250 companies through a recession and into the growth period that ensued. He found companies that increased marketing budgets during the recession grew sales much faster than their rivals beyond the downturn.
Get your 2020 marketing plan and recalibrate to roadmap your journey to a post-COVID destination.
– Brenda Jones Barwick, APR, The Oklahoma 100