The Impact of Influencers

Stephanie McCratic discusses how to work with influencers

Influencers are one of the best ways brands can elevate their content marketing. Stephanie McCratic, CEO and founder of Acorn: An Influence Company, has built her business on knowing how to best curate content from influencers and how to pick the right influencers for your audience.

Social brand marketing is different than influencer marketing. While brand marketing is coming directly from brands, influencers are telling a brand story as a third-party source. It just lands differently!

And the results speak for themselves. In a case study involving influencers and a celebrity endorser, guess who brought in the highest ROI?

– Stephanie McCratic, Acorn: An Influence Company