You need to be doing digital marketing to support your business, and there is more to it than posting on …
Digital Age
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Perhaps nothing has made friends – potential customers, users and consumers – more accessible to small business owners and entrepreneurs …
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As we approach the heaviest shopping period of the year, retailers should be thinking about leveraging their in-store experiences to …
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Influencers can increase purchase intent by 5.2x. A single positive recommendation from an influencer can trump your most engaging post.
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Many businesses have come to rely on Facebook advertising to drive awareness and sales as almost everyone is on Facebook, …
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Have you recently received a lot of emails from companies notifying you of changes to their privacy policies? It’s because …
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Universities around the world are offering their courses online for free or partially free. Over the past five years, almost …
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Social media “stories” are immersive mobile media experiences that are tappable, swipeable, rich content videos and images with text and …
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We’ve had the honor to interview some of the greatest professionals from across the state for The Arkansas 100 Podcast, …
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There are many reasons to love podcasts. They’re portable, convenient and can be a great source of knowledge. Here are …
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Fayetteville-based startup Engine has raised $1 million in venture capital to fund its innovative, cloud-based eCommerce software platform.
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Increased cybersecurity attacks dominated headlines in 2017 and it’s a threat that will continue to loom over businesses across the …
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When most people think of video games, they think of millennials and younger people; they don’t think of people 50 …
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In any job, it’s important to make sure you have the right tools on hand to effectively share your message …
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Noble Impact, a group dedicated to providing relevant, purpose-driven experiences to students, will be one of the first to occupy …
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2016 was a year for the books when it came to digital trends. We were introduced to the power of …
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What’s product adoption? It’s the successful retention of onboarded users, a framework even large enterprises can use.
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Facebook has partnered with Arkansas to donate 500 virtual reality kits to 250 educational programs throughout the state. The Facebook …
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Last year truly exhibited the power of video. Who hasn’t seen the viral success of videos like “Chewbacca Mask Mom” …
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Bentonville-based company RevUnit has developed a unique approach when it comes to solving businesses’ problems. Their team takes concepts and …
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It’s a fact: User-generated content and social media mentions make your company more visible on search engines like Google.
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Influencer marketing is exploding, but many might wonder about its long-term value. Can that blog post, tweet or Instagram actually …
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For marketers, the holiday season already is upon us as we prepare to launch campaigns for Thanksgiving, Black Friday and …
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Consumer behavior is unpredictable in today’s day and age. SpotRight, the Little Rock-based data insight company, was created to make …
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North Little Rock Police Department Officer Tommy Norman became a social media sensation from his community policing efforts, showcased through …
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Facebook Live is taking the marketing world by storm. The relatively new platform is letting brands connect with their fans, …
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Stephanie McCratic, CEO and founder of Acorn: An Influence Company, has built her business on knowing how to best curate …
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Snapchat is used eight billion times daily. The app allows users to send pictures, video or texts that are deleted …
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Most people research online during the purchasing life cycle. This means your website is often where consumers first learn about …
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There is no industry standard for how long you should wait between website redesigns. However, there are key questions you …