It’s a fact: User-generated content and social media mentions make your company more visible on search engines like Google.
When you begin a campaign with influencers, send them a background document that includes info about your company, bullet points about the campaign, specific links back to your website and social portals (whichever you are driving traffic to), and suggested keywords to boost the campaign.
These “guardrails” don’t limit the influencer’s creativity; they simply offer more concrete ways of seeing a return on investment. More content shared means more visibility, which leads to more clicks, which leads to more sales.
Check out Stephanie McCratic’s full featured Forbes piece on influencer marketing here.