Local Data Company With National Insights

Consumer behavior is unpredictable in today’s day and age. SpotRight, the Little Rock-based data insight company, was created to make sense of that behavior. The company’s tech gurus developed software platforms that analyze social media trends to gain insights, develop personas and better understand people.

That valuable information can then inform their clients, such as Ogilvy & Mather, the international marketing firm, what the customers are truly interested in.

For instance, in a recent demonstration, data showed that digital influencers may be the only ones participating in social media campaigns, such as #SayItWithPepsi, who are probably not Pepsi’s target audience.

– Kathryn Heller, Ghidotti Communications