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Facebook Live: Newest Marketing Sensation


Facebook Live is taking the marketing world by storm. The relatively new platform is letting brands connect with their fans, friends and followers by sharing real-time video of what they’re seeing and doing.

Big brands, such as Dunkin’ Donuts, are experimenting with the platform to allow for even greater interaction with their fans. Locally, KARK 4 News Director Austin Kellerman used Facebook Live to show his audience whether it was possible to bake cookies in a car in the Arkansas heat.

Businesses and news outlets have used the platform to cover breaking news, behind-the-scenes footage and more.

Kila Owens, Ghidotti Communications

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