Home Business How to Create an Impactful Corporate Video

How to Create an Impactful Corporate Video


Video is by far the fastest growing marketing tactic in use today. So, what do you need to know to create an impactful corporate video?

1. Define your audience: Not everyone will like your product, so you need to communicate your unique value to a specific interested audience.

2. Show me, don’t tell me: Don’t just explain your product or service (snore), show people using and benefiting from it.

3. Keep it short and punchy: If your video drags on for more than 1.5 minutes with laborsome dialogue, your potential clients will lose interest in what you’re showing them.

Ed Rowell, The Dubai 100

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Arkansas 100