Great content marketing is a blend of well-thought-out, creative content and data.
For brands, it’s not just about advertising anymore. Many brands are using content marketing as part of a successful, integrated marketing strategy. Using content to engage, convert and reach audiences is becoming increasingly important in a noisy digital world.
First, know who you’re targeting. Invest in a data-driven content marketing strategy to determine your customer’s profile. What channels are they on, what are their habits and how do they react to your content?
Take the guesswork out and use data to reach a quality audience.
– Sandra McGrew, Ghidotti Communications