Video is a key piece of marketing these days. It’s easy to consume, entertaining and engaging. If you’re just getting started on a strategic plan, consider these three tips:
Content Marketing
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Brands know that video is an important part of a successful marketing campaign. In 2020, 80 percent of all digital traffic will be video. This isn’t surprising given the dynamic nature of videos as a storytelling and educational tool.
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When planning 2019 digital marketing efforts, companies need to look at past performance to understand how to optimize. But is what matters getting measured? For example, big numbers of followers on social media look great, but are those followers liking, sharing or acting on the calls to action?
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Snapchat announced the launch of its new desktop extension, called Snap Camera, which allows users to apply Snapchat lenses during broadcasts from desktop cameras through video-sharing platforms including Skype, YouTube and Google Hangouts. This free application, for Mac and Windows users, is a way for Snapchat to bolster awareness for its tools.
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Continued education is something our agency values. These three marketing conferences are on our radar for 2019:
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This may seem like an obvious thing: Have a solid strategy in place when deploying a content marketing strategy. However, it’s been reported that one in five companies do business without a solid marketing strategy for their content.
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The digital landscape is already a place where marketing disruption is a constant occurrence. One thing we’re hearing a lot about right now is the disruption of artificial intelligence (AI). And it’s probably good for content marketers. Nearly 40 percent of marketers report they’re adopting AI into their overall strategies, and most say they think AI will bolster their tactics.
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Fake news and data breaches have put the pressure on Facebook to announce significant changes to its News Feed algorithm. Facebook CEO Mark Zuckerberg recently said less public content like posts from businesses and brands will be seen but posts from friends and family will increase.
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Nope, social media isn’t eroding the effectiveness of email marketing – poor strategy is. Here’s where email marketing goes wrong: too many emails, not enough quality content and lack of relevant information about the audience.
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It’s no secret that visual content works, and there’s a reason infographics are so in-demand right now. It’s a noisy digital world, and the amount of content we consume daily grows by the second. Well-written content still remains a high priority, but images are becoming increasingly important in capturing your audience’s attention.
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Great content marketing is a blend of well-thought-out, creative content and data.
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When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.