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Driving meaningful engagement on Facebook

Sandra McGrew

It’s no secret that video is key to your overall content marketing strategy and success. According to a new study by Likeable, video continues to outperform other content on Facebook by “a statistically significant margin.”

The study analyzed more than 20,000 public Facebook posts from 2017 and also determined that live videos bolster more comment engagement while longer videos may perform slightly better – interesting analysis as conventional wisdom holds that Facebook videos must not be longer than 15 to 30 seconds.

The study also found that product launches drive more social engagement for entertainment and food and drink brands.

– Sandra McGrew, Ghidotti Communications

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