Nope, social media isn’t eroding the effectiveness of email marketing – poor strategy is. Here’s where email marketing goes wrong: too many emails, not enough quality content and lack of relevant information about the audience.
Think about it. In email marketing, there is already a built-in base of subscribers who want to hear from you. Put in place a planned strategy with interesting content and include a call-to-action to motivate clicks to your desired destination.
There are many advantages to using email marketing. When used effectively, it can help leverage sales, retain old customers and generate new clients.
– Sandra McGrew, Ghidotti Communications