Brands know that video is an important part of a successful marketing campaign. In 2020, 80 percent of all digital traffic will be video. This isn’t surprising given the dynamic nature of videos as a storytelling and educational tool.
Goals supported by video include increased web traffic, viewer education and lead generation. One of the biggest trends we’ll continue to see this year is the use of videos on social media platforms.
As the capabilities continue to evolve in these channels, so will the opportunities as you plan your campaigns. A key thing to remember is to entertain, not sell.
– Sandra McGrew, Ghidotti