How to jump-start your video-marketing strategy

Video is a key piece of marketing these days. It’s easy to consume, entertaining and engaging. If you’re just getting started on a strategic plan, consider these three tips:

• Determine your goals and content. Figure out who you want to reach, and build your content strategy around your buyer/audience.

• Outline content. Figure out your content schedule, posting frequency and calls to action.

• Test and measure. Deploy videos across various channels, and measure for things like total views, click-through rates and conversion on landing pages and websites. Collect and analyze data to inform your strategy, and adjust as needed.

– Sandra McGrew, Ghidotti