The summer months are a perfect time to check with donors to get feedback on your nonprofit or organization’s performance. Online surveys are the way to go, and they do more than just collect data.
Surveys help with event planning, donor recruitment and retention. Limit questions, and ask for direct and specific responses. Perhaps even show a progress bar.
While surveys are great post-donation or post-event tools, the hot months are a great way to touch base and show donors or clients you value their commitments and won’t over-solicit on their summer breaks. Ask questions and listen.
– Jennifer Belt, Martinez Belt Consulting