Quality over quantity

When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

While developing quality content takes longer, it will yield better results. It’s still important to be consistent, but carving out time to research topics, incorporate keywords and put in place an effective strategy on the front-end will drive traffic and engagement.

It’s important to remember that content marketing is a long game. It may take time to see results, but it will be well worth it.

– Sandra McGrew, Ghidotti Communications