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Politics, millennials and your business

by
Eric Wilson

To succeed in today’s world, every CEO needs a political antenna. According to a recent Global Strategy Group report, Americans believe “corporations should take action to address important issues facing society (81%) and have a responsibility to do so (77%).”

Millennials are about to surpass the baby boomers as the largest adult population. If you’re trying to hire them or sell something to them, you need to understand what Millennials value. North Carolina legislators shouldn’t be surprised by how companies responded to their “Bathroom Bill,” which will cost them $3.76 billion in lost business according to the Associated Press.

– Eric Wilson, Noble Impact

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