Home Business Why startups fail

Why startups fail

business office

Why do startups fail? We often get answers like “poor management” or “money ran out.” The real reason startups fail is founders build a product no one wants. Moreover, they find a solution to a problem no one has.

There’s a fine line between a nuisance and a problem. The difference is people will pay for a solution to a problem; they will put up with a nuisance.

Before you build your company around a supposed solution, validate your problem through research and customer discovery. Then, learn your ideal customer’s current reality, and develop a solution they can’t live without.

– Kim Lane, CEO of The Conductor

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Arkansas 100