Don’t wait for a rainy day when it comes to crisis planning

No one could have predicted the timing or severity of the COVID-19 pandemic, but experts long foretold a pandemic would occur at some point. So, it follows that while it’s impossible to plan for precise details, businesses can still prepare for any imaginable crisis scenario.

At WordWrite, we call it “sunny day crisis planning,” proactive measures a company can enact now to better prepare for the next communications crisis on the horizon. For example, during a crisis, you’ll want to distribute key messages, meaning now is the time to organize your master contact lists.

Check out WordWrite’s webinar from June.

– Robin Rectenwald, The Pittsburgh 100