Keep your audience informed and engaged

Communicating complex information is often a challenge for businesses. Endless communication channels and competition can make things even more difficult. These strategies can help you keep your clients informed and engaged:

1. Content marketing – Publish short articles or videos to educate your clients. Breaking information into segments creates an opportunity for learning.

2. Website – For industries with abundant acronyms, create a glossary that explains the terms.

3. Social media – Republishing articles and videos across your own social media platforms will help amplify your message.

4. Avoid jargon – Shift your focus to what clients must know to make decisions and succeed.

– Heather Haywood, Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C.