Content creation and strategy is no longer optional, but rather a necessity in marketing. The future of public relations lies in creating valuable, consistent content that engages audiences.
Beyond developing brand interest, buyers are responsive to curated content, whether B2B or B2C. A 2016 Demand Gen Report survey showed that 51% of B2B buyers reference content when researching a purchase and 95% of buyers trust vendor-related content, while email, at 70%, was ranked the top channel to share business-related content.
Integrating various content, including blog posts, video and social media, is a vital component in today’s marketing mix.