Reputations

As any business owner will tell you, making difficult decisions is part of the job. At Ghidotti, we recently made …

One thing our company is laser-focused on right now is streamlining processes. In the agency world, establishing a workflow process …

We’ve all heard the famous saying, “it’s not what you know, it’s who you know.” While the accuracy of that …

Serving the community is a fulfilling task, but it can be difficult to fit into a busy work schedule. That …

Thought leaders are the go-to people in their respective industries. Their opinions are trusted and valued.

Strategic thinking is often easier said than done. With so much to do in the present, it can be hard …

When done effectively, thought leadership can transform your brand. It doesn’t happen overnight, but here are three things to guide …

People come and go in every industry, and our agency is no stranger to change. However, the risk of employee …

As the owner of a women-led public relations and content marketing firm, this is one of my favorite issues of …

Our agency just returned from an annual retreat where we discussed goals, the future and each other. This year, we …

It’s a word many of us use when we describe our days: busy. But how much work is actually accomplished …

No matter what industry you’re in, there are always company leaders to drive the entire business. Investing in these leaders …

Continuing education is beneficial for companies and employees. It’s something our agency encourages throughout the year, whether it’s through conferences, …

Successful client relationships are built on many factors, but one often overlooked token of appreciation is to send a holiday …

More and more, we hear about cybersecurity breaches where data is accessed by hackers. The most recent in the news …

A great brainstorming session can fire up any team. But a lot of them can be real duds. Here are …

Feeling unmotivated and burned out? It happens to the best of us. With fall here and the days growing shorter, …

We’ve been talking about employee engagement and how to improve it. But, how do you know if your efforts are …

In our last issue, I focused on how employee recognition can help improve employee engagement. Today, I want to talk …

In the last issue, I wrote about employee engagement and what we can do to improve it. Now, let’s focus …

I’m a member of a really great group called Vistage, the world’s leading organization that helps CEOs drive better business …

Unemployment is at historically low rates, so it’s becoming tougher for businesses to find top talent. Even worse, according to …

Only 6 percent of MBA programs require any communications courses. In a world where communication skills are vital, this is …

Gallup’s “State of the American Workplace” indicates paid vacation is a sought-after benefit; however, Project: Time Off says that in …

A supportive culture is important in any industry. An office with all work and no play leads to unhappy and …

During a company retreat, I shared business financials with my entire team in the spirit of building a culture of …

Everywhere. Public relations has the power to impact all levels of the sales funnel from brand awareness and content marketing …

Ah, the elusive work-life balance. Now that technology has made us accessible 24/7, business leaders are often asking themselves, “Can …

In Sam Parker’s book, “Lead Simply,” he talks about a three-step leadership framework that helps leaders connect with the people …

It’s easy to get caught up in day-to-day inefficiencies as you run to various meetings and constantly check email awaiting …