Strategic communications integral in business

Only 6 percent of MBA programs require any communications courses. In a world where communication skills are vital, this is a shame.

The Public Relations Society of America found that 94 percent of business leaders admit that their senior executives need more training in core communication disciplines such as reputation management and corporate communications.

Having strategic communications and reputation management skills is a critical component of success. As the digital landscape continues to evolve and present new ethical challenges, like fake news, it’s vitally important for leaders to do everything they can to build trust and credibility with their stakeholders.

– Natalie Ghidotti, Ghidotti Communications