How to be a thought leader in your industry

When done effectively, thought leadership can transform your brand. It doesn’t happen overnight, but here are three things to guide you as you work toward becoming a thought leader in your industry:

• Be consistent. Publish content on a regular basis so people remember you.

• Find your voice. Everyone has a personality, and when creating content, you’re offering not only expertise but also yourself. Don’t be afraid to project your personality in your writing.

• Surround yourself with a good team. You can’t do it alone. Make sure your team is part of the thought-leadership process and is publishing content too.

– Natalie Ghidotti, Ghidotti