The power of defining core values in business

Our agency just returned from an annual retreat where we discussed goals, the future and each other. This year, we took time to articulate our core values as a public relations and content strategy firm. Our values define our culture and set the tone for not only our team but also our clients.

At Ghidotti, our values include being champions for our clients, a zealous pursuit of exceptional results, building honest and engaging relationships, being fiercely curious, having a team-based approach to customer service and, of course, having fun. We believe in the power of a value-base culture.

– Natalie Ghidotti, Ghidotti Communications