Importance of gift giving

Successful client relationships are built on many factors, but one often overlooked token of appreciation is to send a holiday gift. Gift giving shows those who chose to do business with you that your brand stands for relationships, thoughtfulness and going the extra mile.

You can always send a fruit basket, a box full of tasty snacks or some Arkansas-made goodies, but why not go that extra mile and send a gift with real meaning behind it? Socially responsible gifts can show your clients that you not only care about them, but your company also cares about giving back.

– Natalie Ghidotti, Ghidotti Communications