Data is a crucial aspect of both the business and communications worlds. It goes beyond proving the worth of your strategies, to presenting value, as well as furthering your reputation as results-oriented.
More than ever, people are looking to big data within communications for business decision making. What metrics should you be analyzing?
– Social media: Which content is your audience responding to?
– Media relations: Keep track of which pitches were made and which were picked up. What aspects of your company are getting the media’s attention?
– Company goals: Measure how your communication tactics results are tracking alongside business objectives.
– Natalie Ghidotti, Ghidotti Communications