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The Data of Communications

by Michael Polzella

Data is a crucial aspect of both the business and communications worlds. It goes beyond proving the worth of your strategies, to presenting value, as well as furthering your reputation as results-oriented.

More than ever, people are looking to big data within communications for business decision making. What metrics should you be analyzing?

– Social media: Which content is your audience responding to?

– Media relations: Keep track of which pitches were made and which were picked up. What aspects of your company are getting the media’s attention?

– Company goals: Measure how your communication tactics results are tracking alongside business objectives.

– Natalie Ghidotti, Ghidotti Communications

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